An industry revolutionising
The tyre industry began in the late 19th century, following the discovery of rubber resin in Peru.
More than a century later, a few industrial giants have emerged and tyres have become an essential part of our daily lives, often without us noticing.
If you're curious, take a look at the history of the tyre. You'll learn that it's a story full of twists and turns that has literally allowed the world to get moving.
Ageing and unsuitable distribution network
The general observation
Over the years, major tyre manufacturers have developed rigid and locked distribution networks. This traditional network, mainly composed of physical sales outlets, is only accessible to a limited number of professionals, preventing any innovation and improvement of the sales network.
Problems from the individual's perspective
- Limited points of sale: It is difficult to find a physical outlet for tyres and inner tubes, especially outside urban areas.
- Product availability: Shops do not have unlimited stocks, and it is common for an individual to be unable to purchase their product due to a stockout.
- Clarity of offers: The multitude of nomenclatures, sizes, and references available on the market makes it difficult for an individual to choose and find the right product.
- Online purchase: Currently, buying a tyre or an inner tube online is an unpleasant and even frustrating experience. Try it for yourself, and you will see.
Problems from the professionals' perspective
- Network rigidity: B2B sales networks are often structured in a way that imposes strict rules on the professionals who are part of them. Exclusive contracts, sales quotas to be met, geographical restrictions, etc.
- Limited access: Qualification requirements, strict financial criteria, established historical relationships, only certain professionals can access the distribution network, excluding small players or new entrants.
- Product availability: Difficulties in supplying tyres and inner tubes can lead to delays in vehicle repairs and maintenance, thus compromising customer satisfaction and potentially resulting in a loss of revenue.
- Order placement: The method of placing orders between professionals is archaic, and B2B purchasing interfaces, when they exist, are unattractive and outdated. The purchasing experience in the professional sector requires a complete overhaul and significant improvement.
The way to sell and buy tyres must change
For individuals as well as professionals, the experience of purchasing tyres or inner tubes, whether online or in-store, is currently flawed and outdated.
The MoovMoov quality, wherever you are, whoever you are.
Today, MoovMoov is bringing a breath of fresh air to this old industry. Beyond our core business of designing and manufacturing quality, reliable, and high-performance tyres, we are digitising the sales network, practising price transparency, and communicating like no other company in this market.
While preserving the best of what has been developed in the past, we put all our energy into reviving an ageing tyre industry and propelling it into modernity and elegance.
Join the MoovMoov team
MoovMoov measures itself against the giants of the tyre industry and has thrived at an accelerated pace in recent years.
If you are looking for a new professional adventure and consider MoovMoov as a company where you could flourish, do not hesitate to apply.